Below you will find general information on advertising on Country 93.
The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality - engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.
I would invite you to subscribe to our SoundADvice Newsletter. Its weekly tips, written by renowned marketing expert Wayne Ens, help local business owners learn how to turn unhappy customers into happy customers and grow their bottom line.
If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.
|Leading Marketing and Advertising professionals say that radio works on a subconscious or unconscious level. People remember the ad, but not always that they heard it on the radio.|
Regardless, radio should not be ignored because it does work.
Advertising Experts will tell you radio is often the very best medium to reach a local market!
Bayshore Broadcasting is all of the above, and more.
We are uniquely positioned to connect existing and potential customers
with your business on a very Local or Regional basis.
Part of the community since 1940, Bayshore Broadcasting has grown to serve the needs of the residents and businesses of the city of Owen Sound and surrounding area with three radio stations - 560 CFOS, Mix 106.5, and Country 93.
Country 93 is the Number One Radio station in Grey Bruce in all the following major advertising demos:
Adults 12+, Adults 18+, Females 18+, Males 18+, Adults 25+, and Adults 25-64
The Most Listened-To Radio Station in Grey-Bruce!
Source: BBM Radio 2012
Fall 5440 and 5450 Grey Bruce
Share % Mon-Sun 5a-1a
With additional stations in Orillia, Wasaga Beach, Port Elgin, Goderich and soon to be Shelburne/Dufferin County, we can deliver a regional market with a common lifestyle to your business, without loosing that local feel!
Consider the following strengths, unique to Bayshore!
||Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!
||Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.|
||Coming Event listings and Community Calendar features, both on-air and online, are available for community groups and causes to build awareness.
||Non-profit Group Campaigns can take that awareness to the next level. These include:|
- 12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice
- 12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice
- Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews, and additional live ad-libs for your event
||Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!|
Statistics on the power and influence of WOMEN
in today's marketplace are astounding and undeniable.
||There are 5 distinct groups of women consumers - are you reaching all of them?|
- 7% are Emerging Consumers - Not working full-time yet but forming key spending habits
- 10% are New Earners - With more discretionary income and described as "Canada's most powerful consumers"
- 30% are Mothers with children under 18 - Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households!
- 22% are the Established - Women with no young children at home and lots of spending power.
- 31% are the Silver Spenders - Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
||According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
||Women influence 85% of all car-buying decisions! (National Post)|
||58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)|
Bayshore Broadcasting's Mix 106.5, Country 93, and 560 CFOS
combined reach a solid 65.8% of Working Women!*
These Stations are the Number One Radio Stations for:
Females 18+, Females 18-34, Females 18-49
Females 25-49, Females 25-54, Females 50+
*Source: BBM Radio 2012 Fall
Daypart: Mon-Sun 5a-1a
Geography: 5449, Owen Sound Central
Stations/Station Combo: CFOS/CKYC/CIXK
Data Types: % Reach for Working Women, Market Share for Ranking
Working Women: All Hours Worked/Female
These features put your business in the spotlight on an ongoing basis,
helping to establish your products, your services,
and your brand in the minds of consumers.
Many of our Customers have told us that using Bayshore Broadcasting was one of the very best things they have done for their Business!
We believe that we must truly understand your goals and objectives before attempting to sell you advertising. The information above is just the beginning of what Bayshore Broadcasting can do to market and grow your business!
It is our policy that a Bayshore Broadcasting Marketing Consultant will interview you to learn about your goals and objectives. If there is a fit, they will customize a marketing campaign designed to address your business goals.
Date: 8:00 PM EDT Wednesday 19 June 2013
***UV RATING IS HIGH AT 8***
TODAY: MAINLY SUNNY.
When Jay Conrad
Levinson, the author of Guerrilla Marketing, distilled his long list of
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