The Owen Sound Attack will fight for more than a win when they play a conference rival the Sarnia Sting tonight.
It is the Hockey Fights Cancer game at the Bayshore Community Centre.
It's a fundraising effort in partnership with the NHL this year.
Players will wear special edition lavender jerseys (courtesy of Barry's Construction) and will walk through a Tunnel of Hope plastered with "I Fight For" signs.
Local Cancer Society Community Fundraising Specialist, Allison Taylor-Misener says the 'I Fight For' sign is part of the NHL initiative. "They represent someone that you're fighting for, so it could be someone that's passed, could be someone that's living with cancer currently or it could just be a support or caregiver," says Taylor-Misener, adding "If we can plaster the entire arena with them, we will."
Coaching staff and the Sarnia Sting will be wearing lavender Hockey Fights Cancer ties donated by the NHL.
Local Jeweller D.C. Taylor will have a fundraising game during the event called "Ice In The Ice" where they will hide a diamond in an ice cube and people will have to find it in a pile of diamondless ice cubes.
There will be a chuck a puck event where people can throw pucks at a Driverseat car. Driverseat is a new service with chauffeurs and designated drivers in Grey Bruce. The first person to land a puck inside the vehicle gets a prize.
In the lead-up to an Attack vs Sarnia Hockey Fights Cancer Game Saturday night, there have been plenty of ways the community has been raising money for the local Canadian Cancer Society though a head shaving and hair chalking event.
It raised over $7,000 earlier this month.
There was also a Boston Pizza Celebrity Serve where Attack players served tables and some of the profits went to the Cancer Society.
People can also buy a special edition Attack toque donated by Gas Plus or an "I fight for" sign, donated by Have1.com.
They can be purchased at Bayshore Broadcasting, D.C. Taylor, The Attack box office and the local office of the Canadian Cancer Society on 2nd Avenue East in Owen Sound.
Stow-It Self Storage as well as Baywest Nissan's Tickets for Test Drives have helped get the word out about hockey fights cancer and have also been part of the fundraiser.
Overall, the hope is to raise $50,000 this year. Money will go towards supporting local people who are affected by cancer.
In Grey bruce, it costs roughly $300,000 a year to take people to Toronto for cancer treatment. Money raised through these events will go to the local Cancer Society transportation program.